Role: Conceptual Development, Logo Animation, Filming, Editing
Awards: IDA Gold Award in Multimedia / Broadcast Design
How do you create a title sequence that uniquely captures the essence of an already massively successful psychological thriller in a way that is both concise and artful?
This title sequence (a collaboration with Josie Glassman) is focused on one of Joe Goldberg's overarching qualities, which is that he loves to fix things– one of those things being old books. We created a sequence depicting Joe repairing a damaged book with menacing overtones. Thematically, it parallels how Joe obsesses over and stalks damaged women, wanting to be their savior by infiltrating and ‘fixing’ their lives.
Brand Package
Alongside the title sequence, we created a brand system to unify the design across all platforms. This brand package demonstrates the new treatment across billboards, lower thirds, social media posts, and more.
The logo redesign was focused on unifying the existing branding. There were two logos for YOU originally, the one for the title card and the one used in the promotional materials and Netflix banners. We decided to combine the best elements of each logo into one, which we used as the sole logo. The animation is heavily based on the existing show logo because we found it was already a perfect fit for the show.
BTS (Filming)
We filmed this in SCAD's industrial building (aka the only place we found with a table clamp). Filming took about 6 hours from start to finish, including setup. For props, we asked around (shoutout to our professor, Dominique Elliot, for providing multiple props), went to thrift stores, and looked on Amazon. Props used included an old book, razors, glue, scissors, a mallet, a brush, fake teeth, and a needle and twine. About the fake teeth– those were made out of polymer clay and hand painted!
Credits:
Josie- Logo Redesign, Filming, Color Grading, Type Treatment
Cora - Logo Animation, Filming, Props, Editing, Joe Goldberg's fingertips
Cora - Logo Animation, Filming, Props, Editing, Joe Goldberg's fingertips
